Dreams Inc.

Founded in Japan, Dreams Inc. is the creative powerhouse behind some of the world’s most beloved designer toys and lifestyle collectibles. Known for blending whimsy, surprise, and emotional connection, Dreams Inc. is the company that brought you Sonny Angel and Smiski—cult-favorite characters adored by collectors across the globe.

Whether it’s the nostalgic charm of a Sonny Angel or the quirky glow of a Smiski hiding in unexpected places, Dreams Inc. creates pieces that spark joy, curiosity, and conversation. With every blind box, you’re invited into a world where design meets emotion—and where every unboxing is a tiny moment of delight.

Now available in South Africa through our curated collection.